Tag: musicmarketing

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NAMM Show 2022

NAMM-Show-2022-Pluginsmasters-1

Every year since 2019, we’ve been going to the NAMM Show (National Association of Music Merchants) 4-day convention in Anaheim, CA.
This huge and unmissable music industry event (+200,000 people per session) did not take place in 2021, due to COVID.

And the 2022 edition has been postponed to June instead of January originally.

As a plugin and software distributor, it is essential for us to participate in this type of event, since we discover all the new audio practices and technologies there, and many meetings between professionals are organized.

So we went to Anaheim.

Were present from the team:
– Leroy Chambers, sound engineer, music production and mixing trainer and CEO of PluginMasters
– Anne Laure Gautherot, studio manager, training coordinator and COO of PluginMasters
– Luc Loncelle, sound engineer, music production trainer and Tech Specialist for PluginMasters
– Anaka, our photographer, to whom we owe it to the superb photos that you find in this article.

Leroy Chambers with the team of Antares
Leroy & Anne Laure with the team of Kilohearts
Leroy Chambers with the team of Slate Digital

This was an opportunity for us to perpetuate our partnerships and of course to negotiate new ones.
As for example, we met with the teams of Antares, Kilohearts, Slate Digital, Soundtoys, Polyverse, Avid.. and a lot more partners that spent time with us demonstrate their latests products.

Some of our audio plugins partners regularly present at NAMM include: AVID, Steinberg, Antares, IK Multimedia, Audio-Technica, Native Instruments, Arturia, UAD, Soundtoys, Fabfilter, Joué, Soultones, Music Marketing…and many more to come !

Leroy & Anne Laure with the team of Polyverse
Product demonstration from Soundtoys
Leroy at the AVID Booth

This year, several sound behemoths were not present on the stands, but we have no doubt that given the success of this reduced edition, they will be there for the April 2023 edition, at least we hope so!

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PluginsMasters at East-West Studio in L.A

EastWest NAMM 2022-Pluginsmasters

On the evening and night of June 8, 2022, the team of PluginsMasters was at East-West studios in Los Angeles doing various art projects, with our sound engineers and trainers Leroy and Luc handling the sound, and Anaka doing the photography and videos.

So I suggest you a little visit….

For the record, East-West Studio, located on Hollywood Boulevard in L.A, is where the biggest stars came to record: Micheal Jackson, Madonna, Paul McCartney, Red Hot Chili Peppers, Frank Sinatra, Marvin Gaye, Justin Timberlake, U2, Iggy Pop, Muse, The Rolling Stones, or more recently, Travis Scott and Coldplay.

There are a total of 5 studios in the complex, all intended to produce established artists. We booked Studio One, which was the birthplace of Michael Jackson’s Thriller album, among other things!

What were we doing in East-West?
Well we recorded, of course!

First, to get the ball rolling, we recorded a new track from up-and-coming r’n’b artist from Los Angeles, Akta
The equipment used for recording is as follows: Telefunken ELA-M 251 for voice, Custom 80 Channel Neve 8078 console, Teletronix LA-2A.

To respect the quality of the material on which we started the project, we will perform the analog mixing of the title when we return to our studio, Shaman Studio, at the beginning of July.

Then, we continued with the production of two videos on beatmaking and sound synthesis (we are a training center after all!) with our plugins partners Blue Cat Audio and Martinic, whose products you can find on the website.

And finally, after dark, we recorded Californian pianist Dave Lafferty, with a full setup of AEA Ribbon Mics and preamps, since the brand’s creator, Wes Dooley, (whom we had met at NAMM a few days before ) was with us in the studio!

We hope you enjoyed this little foray into one of the most famous studios in the world! Come and see us in the studio or in music production training so that we can tell you more about this experience!